Instagram Marketing Campaign
About This Project
Overview: The Pampered Pet is a fictional gourmet dog food company. They offer specially designed organic meals that meet all of your dog’s dietary needs.
Context: This was part of my digital marketing course at Career Foundry to demonstrate my ability to create brand awareness for The Pampered Pet through a an organic Instagram marketing campaign.
Role: Lead the campaign strategy and execution, focusing on content creation, community engagement, and influencer collaborations to build brand trust.
Campaign Objective: Increase brand awareness and drive sales by showcasing the benefits of The Pampered Pet’s dog food through engaging, authentic content.
Deliverables: Develop an organic content calendar, including posts, stories, reels, user-generated content, and influencer partnerships to drive organic growth and engagement.
Case Study Documentation: PDF
