Social Media Marketing Case Study
About This Project
Overview: One Health is a general hospital in New York City offering diagnostic and therapeutic services. They introduced a new digital service for patients to consult with their doctors online via an app.
Context: This One Health social media marketing campaign was part of my digital marketing course at Career Foundry to demonstrate my organic social and Google search ad strategy, execution and analytics skills.
Role: Social media manager as part of the marketing team
Campaign objective: Goal of the social media marketing campaign is to increase awareness and trust in One Health Digital Services and increase their subscriptions.
Deliverables:
Research: market research, target persona, keyword research
Campaign strategy: funnel, platform, keyword research
Execution: ad and video writing and creation, FB, IG and Google account management
Analysis: Key metrics and data analysis
Case Study Documentation: PDF
