Home
Social Media
Digital Marketing
LinkedIn
About Me

James Famera

CONTENT WRITER HELPING BRANDS RANK & CONVERT

Home
Social Media
Digital Marketing
LinkedIn
About Me

Product Launch and Marketing Campaign

About This Project
Overview: Green Gatherings is a (fictional) newly founded company based in Europe. The initial line of products are bio-degradable plates and bowls that are sustainably produced from leaves.
Context: This Green Gatherings product launch campaign is part of my digital marketing course at Career Foundry to demonstrate my SEO, email and content marketing skills.
Role: Content Marketer as part of the marketing team
Campaign objective: Support the product launch by creating a content marketing campaign including product landing page, blog article and email campaign to build awareness and generate leads.
Deliverables:
Research: market research, target persona, keyword research
Branding: brand guidelines, logo development
Content creation: writing and art direction of landing page, blog post and email campaign
Execution: SEO, Google Analytics, WordPress site, Mailchimp email campaign
Case Study Documentation: PDF

Powered by Squarespace